Core Mission Alignment Assessment

Measure How Effectively Your Communications Advances Your Mission

The Mission Alignment Assessment examines how communication, strategy, and leadership practices align to support the success of your scientific mission.

This assessment evaluates the structural alignment that’s required for communication to not just boost visibility—but to actually open doors, spark connections, and create the opportunities needed to advance your core mission. In less than ten minutes, you will receive a confidential analysis identifying strengths, gaps, and opportunities for transforming communication from a cost center to a direct enabler of mission success.

Executive-level structural diagnostic
Immediate, customized alignment results
Designed for leaders in science-driven organizations

Supporting leaders in health and science.

How it works

Answer 16 brief questions designed to examine how communication operates inside your organization.

In less than 7 minutes, you will receive an overall Core Mission Alignment Score, along with insight across four structural dimensions that influence enterprise impact.

Your results will show:

✓ How well communication is anchored to mission and leadership
✓ Whether strategy and communications planning are integrated
✓ If your insights are differentiated or announcement-driven
✓ How effectively you turn visibility into relationships and opportunity

Immediately after completion, you’ll receive a detailed results summary and the opportunity to request a confidential Executive Diagnostic Debrief.

Because communication is already happening.
This assessment reveals whether it is advancing your mission — or siloed from it.

You’ll be scored on these key areas to determine your digital impact score:

Foundational Alignment

How clearly communication is anchored to mission, leadership vision, and strategic differentiation.

Strategic Planning & Readiness

How intentionally communication is integrated into enterprise planning and decision cycles.

Substance, Depth & Insight Differentiation

How intentionally communication is integrated into enterprise planning and external developments.

Relationship Capital & Opportunity Activation

How consistently visibility is translated into durable relationships and measurable enterprise opportunity.

About Us

Scientists are driven by curiosity and a commitment to advancing knowledge. Yet too often, their most valuable insights remain under-leveraged within traditional communication systems.

Etalia helps scientific leaders transform communication from a peripheral function into a mission-aligned enterprise capability. Through the practice of Science Relations, we integrate strategy, leadership, and storytelling to unlock influence, opportunity, and durable impact.

At our core, we are strategic partners dedicated to helping scientists communicate with clarity, confidence, and consequence.

Etalia was founded by Paul Martin Jensen and Carolyn Barnwell, whose complementary work—spanning global health strategy, scientific storytelling, and leadership development—forms the foundation of the Science Relations framework and the interdisciplinary network that supports it.

Communication is already happening.
The question is whether you are capturing the value to advance your mission .

The Mission Alignment Assessment reveals where alignment is strong — and where opportunity may be unrealized.

It’s free and takes about 7 minutes.